One hot and humid day in downtown NYC, two girls stopped to talk fashion… in the bathroom of the Independent Fashion Bloggers’ Conference, of course. After exchanging cards, swapping shopping stories, and complimenting each other’s outfits, the two style-hungry bloggers realized that they’re both based in the Philadelphia area. This serendipitous meeting felt too good to be true. Jessie invited Lauren to one of her upcoming fashion events in Philly. It was at this event that the two realized Philly was lacking a strong network for bloggers. It was time for bloggers to unite. Lauren and Jessie knew successful Philly bloggers were out there and felt it was time to become united and put this city on the fashion blogging map.
With the goals of creating rewarding relationships with bloggers and brands, becoming better bloggers, and making blogger friends, Philly FABB was born.